The menu of VMware licensing agreements is relatively simple, as there are only three major licensing agreements: VPP, EPP and ELA. Below is a brief overview of the three, starting at the bottom with low expenses/customer seats and ending with the complex enterprise caliber agreement. Once you have launched a new ELA, you will have the challenge of having a certain license for which you have the rights, but not yet provided. In order to maximize the value of this license for the duration of your contract, you must provide these software titles as quickly as possible so that you can use them for as long as possible. The EPP is aimed at mid-level customers and offers both better discounts and greater flexibility, without the complexity of more robust agreements. To do this, it is a token-based licensing program, i.e. customers buy „tokens“ to be reserved for the use of VMWare products instead of getting points after purchase As in VPP. In addition, it provides access to future upgrades to ensure customers can receive „the latest and largest“ VMware products. However, EPP is limited to customer-based customers in the region, not global customers. PPVs, PPEs and ELA have special advantages, but finding a solution that`s right for your business can be a challenge. The decision to choose the VMWare licensing model can be difficult to determine.
Although VMWare has tried to facilitate the decision with a limited choice, implementing a decision is a high-risk long-term investment, so be careful. To talk about your best VMware licensing strategy with a SOFTWARE license expert, click on the banner below! Contact us to talk to a SoftwareONE license expert about your best VMware licensing strategy Licensing agreements with software companies are one of the areas in which most technology people are happy to procure or conduct legal negotiations. This is based on the concept that they are complex, long and generally insensible, which is usually the case. Like software companies, VMware offers discounts to wholesalers who are willing to make multi-year commitments by offering enterprise licensing or ELA agreements. As a general rule, ELAs are three-year contracts that provide reduced licenses and support, and include your existing maintenance and support, which VMware calls support and subscription or SnS in short. I`ll explain how to avoid „Shelfware“ in future articles, and for my next article, I`ll discuss the finer details, pitfalls and general don`ts of VMware ELAs. In addition, in future articles, I will give a series of professional advice on how to maximize the value of an ELA and how to get more value, discounts and benefits from your agreements, as well as how to reduce additional thresholds and negotiate better deals. After writing many agreements during my stay at VMware, I found that as soon as they were broken down into their key elements, the agreements were better understood and had greater value for the company.
As you think safely, you need to know how to get discounts on licenses before calling your supplier. We`ll find out in a later article, but first you need to know how ELA works so you know what you need to ask for. So what do you need to know to have a conversation about vMware licensing? The good news is that just as you have a new license to which you are entitled, you also have access to these new PSO credits to support the availability of solutions, although there are still some details to be worked out. An important first step, if you haven`t done so yet, is to develop a roadmap for consuming or making your VMware environment available for at least the duration of your ELA, if not beyond. This multi-year roadmap should include the following: This does not necessarily apply to titles such as vSphere.